The Toppe Firm has filed a class action lawsuit against retail giant J.Jill related to their email marketing practices. The class action lawsuit, Volk v. Jill Acquisition LLC, alleges that J.Jill frequently sends emails with false or misleading information in the subject lines, in violation of state consumer protection laws. The lawsuit, filed into the Circuit Court of Maryland for Baltimore County, alleges that J.Jill repeatedly represented via email that there were “HOURS LEFT” to obtain a sale, or that the sale would last “TODAY ONLY.” The lawsuit alleges that these representations were false because, in many instances, the sale was not in its final hours, and was frequently extended past the purported end-date. The plaintiff alleges that “J.Jill always planned the sale to continue” beyond the represented end date, and the advertised extensions were “fake” and used to create a false sense of urgency in order to drive sales.

There are specific consumer protection laws in Maryland that prohibit a business from making these types of allegedly false and misleading statements in email subject lines, as these types of statements have the capacity to deceive consumers. The lawsuit seeks $500 in statutory damages per unlawful email, and the plaintiff seeks to represent all residents of Maryland who have received these types of emails from J.Jill.

J.Jill customers who wish to discuss this class action should contact Jeffrey C. Toppe at jct@toppefirm.com or submit the form on this page.