The Toppe Firm has filed a pair of class action lawsuits against L’Oreal brand Lancôme related to their email marketing practices. The class action lawsuits, filed in Maryland and Washington State, allege that Lancôme frequently send emails with false or misleading information in the subject lines, in violation of Maryland and Washington law. The lawsuits allege that Lancôme repeatedly represented to consumers that a sale was in its “FINAL HOURS,” or that it was the “Last day” to obtain the sale. The lawsuits allege that these representations were false because, in many instances, the sale was not in its “final hours,” and it was not the consumer’s “last day” to obtain the sale. The plaintiffs allege that “Lancôme always planned the sale to continue” beyond the represented end date, and the misrepresentations were intended to create a false sense of urgency in order to drive sales.

The plaintiffs also allege that Lancôme sends emails with subject lines offering the recipient a “FREE GIFT,” when in fact a large purchase (sometimes up to $120) was required in order to obtain the gift. The plaintiffs allege these types of emails also violate state law.

Both Maryland and Washington law prohibit a business from making these types of allegedly false and misleading statements in email subject lines, as these types of statements have the capacity to deceive consumers. The lawsuits seek $500 in statutory damages per unlawful email, and the plaintiffs seek to represent all residents of Maryland and Washington who have received these types of emails from Lancôme.

Lancôme customers who wish to discuss this class action should contact Jeffrey C. Toppe at jct@toppefirm.com or submit the form on this page.