The Toppe Firm is investigating Under Armour email marketing practices. Under Armour regularly sends emails with subject lines like “ENDS TODAY: Extra 50% off Outlet,” only to announce the next morning that the same sale has been “EXTENDED.” We believe these countdown-and-extend emails aren't last-minute business decisions. Rather, our allegation will be that they follow a pre-planned promotional calendar, meaning the “deadline” in the subject line was never real.

Several states—including Maryland—have laws that specifically prohibit sending commercial emails with false or misleading subject lines. These laws provide statutory damages of up to $500 per unlawful email. If you've been receiving Under Armour’s marketing emails for years, your potential claim could be substantial.

If you received emails like these, we'd like to hear from you. Contact us for a free, no-obligation case evaluation. You can contact the attorney investigating the case, Jeffrey C. Toppe, at jct@toppefirm.com or submit the form on this page.