The Toppe Firm has filed a class action lawsuit against Vineyard Vines related to their email marketing practices. The class action lawsuit, Carter, et al. v. Vineyard Vines, LLC, alleges that Vineyard Vines frequently sends emails with false or misleading information in the subject lines, in violation of state consumer protection laws. The lawsuit, filed into the Circuit Court of Maryland for Baltimore County, alleges that Vineyard Vines repeatedly represented to consumers that it was their “LAST DAY” to obtain a sale, or that a sale was in its “FINAL HOURS.” The lawsuit alleges that these representations were false because, in many instances, the sale was not in its “final hours,” and it was not the consumer’s “last day” to obtain the sale. The plaintiffs allege that “Vineyard Vines always planned the sale to continue” beyond the represented end date, and the advertised extensions were “fake” and used to create a false sense of urgency in order to drive sales.

The plaintiffs also allege that Vineyard Vines sends emails with subject lines offering the recipient a “FREE GIFT,” when in fact a large purchase (sometimes up to $350) was required in order to obtain the gift. The plaintiffs allege these types of emails also violate state law.

There are specific consumer protection laws in various states that prohibit a business from making these types of allegedly false and misleading statements in email subject lines, as these types of statements have the capacity to deceive consumers. The lawsuit seeks $500 in statutory damages per unlawful email, and the plaintiffs seek to represent all residents of Maryland and Indiana who have received these types of emails from Vineyard Vines.

Vineyard Vines customers who would like to get involved in this class action should contact Jeffrey C. Toppe at jct@toppefirm.com or submit the form on this page.