The Toppe Firm has filed a class action lawsuit against Vineyard Vines related to their email marketing practices. The class action lawsuit, Carter, et al. v. Vineyard Vines, LLC, alleges that Vineyard Vines frequently sends emails with false or misleading information in the subject lines, in violation of state consumer protection laws. The lawsuit, filed into the Circuit Court of Maryland for Baltimore County, alleges that Vineyard Vines repeatedly represented to consumers that it was the recipient’s “LAST DAY” to obtain a sale, or that a sale was in its “FINAL HOURS.” In many instances, Vineyard Vines will send an email the next day stating that the sale has been “EXTENDED.” The plaintiffs allege that “Vineyard Vines always planned the sale to continue” beyond the represented end date, and the advertised extensions are “fake.”

The plaintiffs also allege that Vineyard Vines sends emails with subject lines offering the recipient a “FREE GIFT,” when in fact a large purchase (sometimes up to $350) is required in order to obtain the gift. The plaintiffs allege these types of emails also contain false and misleading information in the subject lines in violation of state law.

There are specific consumer protection laws in various states that prohibit a business from making these types of allegedly false and misleading statements in email subject lines, as these types of statements have the capacity to deceive consumers. The lawsuit seeks $500 in statutory damages per unlawful email, and the plaintiffs seek to represent all residents of Maryland and Indiana who have received these types of emails from Vineyard Vines.

Vineyard Vines customers who wish to discuss this class action should contact Jeffrey C. Toppe at jct@toppefirm.com or visit www.toppefirm.com/contact.